Higher visitor numbers and increased spending fuel gains in a sector vital to the country’s economy
Greece recorded an 8.9% year-on-year increase in tourism revenues between January and October 2025, driven by more international visitors and higher spending per trip, according to data from the Bank of Greece (BoG) cited by Kathimerini and reported by Agerpres.
Foreign arrivals reached 35.261 million, up from 33.788 million in the same period of 2024 — a 4.4% rise. Average spending per trip climbed 3.9% to €602.20, contributing to total revenues of €22.38 billion, an increase of €1.83 billion compared to the previous year.
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Visitor growth was led by tourists from Germany (+8.3%), Italy (+8.2%), the UK (+6.6%) and the United States (+2%), while arrivals from France declined by 2%.
BoG projections suggest the upward trend may continue: by 2040, tourist arrivals could reach 55 million, while annual revenues may grow to €36 billion, about €14 billion more than in 2024.
Tourism remains a key engine of Greece’s economy, accounting for over one-quarter of GDP and providing livelihoods for nearly two million people. Analysts expect another strong year ahead, after revenues rose to €21.7 billion in 2024 from €20.6 billion in 2023.
Photo: freepik.com
