Thursday, June 25, 2026

Golden Goose sells majority stake to HSG in €2.5 billion deal

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IPO shelved as investors double down on long-term growth

Golden Goose, the Italian luxury sneaker brand known for its “perfectly imperfect” aesthetic, is entering a new chapter as Chinese private equity firm HSG agrees to acquire a majority stake. Singapore’s Temasek and its arm True Light Capital join the deal as minority investors.

The agreement effectively sidelines the long-anticipated IPO and sets a private valuation of roughly €2.5 billion — nearly twice Golden Goose’s worth when Permira first invested in 2020, according to Financial Times.

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Permira and other existing shareholders, including Carlyle, retain minority positions, signaling continued confidence in the label’s trajectory.

Leadership continuity remains central: Silvio Campara stays on as CEO, while former Gucci CEO Marco Bizzarri transitions from a board role to non-executive chairman, helping refine the brand’s global luxury strategy.

Golden Goose’s financial performance backs up the valuation: revenues climbed from around €266 million in 2020 to roughly €655 million in 2024, driven by its strong direct-to-consumer focus, retail expansion and the cult status of its sneakers.

The transaction underscores how powerful the intersection of luxury, lifestyle and sportswear has become — and how global brand communities translate into value when aligned with strategic capital, as highlighted by Business of Fashion.

Photo: dreamstime.com

Teodora Helerman
Teodora Helerman
Online editor, content writer, blogger, and social media specialist, with experience in writing and publishing news, creating original content, and adapting materials for various digital platforms.
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