Gains in the US and Europe offset sharp decline in China
BMW AG reported a modest 0.5% increase in global deliveries in 2025, with stronger sales in Europe and the United States helping the premium carmaker avoid another annual decline, according to figures cited by DPA and Agerpres.
The German group, which also owns MINI and Rolls-Royce Motor Cars, sold around 2.46 million vehicles worldwide last year. The result comes amid a challenging environment for European automakers, marked by weaker demand and trade tensions.
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Europe played a key role, with deliveries rising 7.3% year-on-year to 1.02 million units. In the United States, BMW sold 417,638 vehicles, a 5% increase. The US growth is notable given the high tariffs on cars imported from Europe.
BMW benefited from its Spartanburg plant in South Carolina, which produces roughly half of the vehicles sold by the brand in the US. The company said it did not pass higher tariff costs on to customers, supporting sales but weighing on profit margins.
By contrast, China continued to hurt BMW’s performance. Sales in the world’s largest auto market fell 12.5% to 625,527 units in 2025, prompting BMW to issue a profit warning in October.
Among the group’s brands, MINI stood out with a 17.7% sales increase to 288,290 units. Core BMW brand deliveries declined 1.4% globally to 2.17 million vehicles, while Rolls-Royce sales remained broadly stable at 5,664 units.
Demand for electric vehicles slowed compared with previous years. Although BMW’s EV sales rose 3.6% to 442,072 units in 2025, the growth rate was well below earlier levels.
Photo: The Wall-Street Journal
