A New Era for Ferrari
Ferrari has revealed the first technical details of its upcoming electric model, Elettrica, marking a new chapter for the 78-year-old automaker. While keeping its hybrid and gasoline-powered models, the Italian company is cautiously entering the world of electric mobility, Reuters reports, via Agerpres.
At the event in Maranello, a red Ferrari cover was pulled back to unveil the Elettrica’s chassis — a fully functional structure equipped with batteries and an electric motor, but without wheels or exterior bodywork. The final model, scheduled for an official debut next year, will reach a top speed of 310 km/h (193 mph) and offer a range of at least 530 km (329 miles).
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Elettrica will feature four doors and four seats, along with an audio system designed to amplify the real vibrations of the electric powertrain, creating an authentic Ferrari sound rather than an artificial engine noise.“Today… is a historic day for us. We all have goosebumps,” said CEO Benedetto Vigna, emphasizing that the new model will complement, not replace, the existing lineup: “The electric vehicle is a complement, not a transition.”
A Slow but Steady Path Toward Electrification
Like other sports car manufacturers, Ferrari is taking a cautious approach to electrification. According to Reuters, the company decided to delay the launch of its second electric model until 2028, citing limited market demand. Rival Lamborghini postponed its first electric vehicle to 2029, while Porsche moved ahead faster but now faces an increasingly competitive global market.
Ferrari’s new business plan aims for 20% of its lineup to be fully electric by 2030, a more modest goal compared to the 40% target announced three years ago. The company also faces less pressure than mainstream automakers, as it can continue selling internal combustion models powered by synthetic fuels, which will remain permissible under EU regulations after 2035.
“If you think about the next generation of kids, to stay relevant, maybe Ferrari needs an electric lineup that represents the pinnacle of its type,” said Andy Palmer, former CEO of Aston Martin.
The Ferrari Elettrica, expected to start at around €500,000, comes nearly two decades after Ferrari first introduced hybrid technology in Formula 1 back in 2009. The company began selling hybrid production cars in 2019, and Elettrica now promises to carry that evolution forward — while preserving the soul that made the Maranello marque legendary.
Photo: Condair
