Technology and Artificial Intelligence are at the core of global investment strategies for the next three years. According to the PwC Global Investors Survey 2025, 61% of global investors expect technology to attract the largest share of capital, far ahead of asset and wealth management (25%), energy and utilities (24%), and banking and capital markets (19%).
The survey includes insights from 1,074 investment professionals across 26 countries and territories, representing investment firms, banks, private equity and venture capital funds, pension funds, sovereign wealth funds, and other financial institutions. More than half of the participating organizations manage assets exceeding $50 billion.
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AI, a growth engine amid economic caution
Despite cautious economic expectations—only 28% foresee global economic growth above 2% in the coming year—AI is widely viewed as a key profit driver.
“Global investors are placing technology at the top of their priorities for the next three years, not merely as a preference but as a conviction that technology, and especially AI, will fundamentally redefine how value is created and distributed in the economy. This sends a strong signal to Romanian companies as well: responsible and transparent AI adoption has become a baseline requirement for attracting investment, while delays may lead to lost competitiveness,” said Gabriel Voicilă, Technology Partner, PwC Romania.
The impact is already measurable. According to investors, 86% of portfolio companies increased productivity through AI over the past year, 71% improved profitability, and 66% recorded revenue growth. As a result, 78% of investors are ready to further support companies pursuing enterprise-wide AI transformation.
At the same time, transparency remains a concern. Only 37% believe companies provide sufficient information about their AI strategies and policies.
Investors also emphasize resilience and innovation. Cybersecurity risks (55%) and technology-driven disruption (53%) now rank above inflation and economic volatility. Most investors advocate higher spending on digital transformation, cybersecurity, business model agility, and regulatory compliance, while sustainability remains a long-term priority.
Photo: freepik.com
