Thursday, November 13, 2025

Kaufland: 18,000 employees, one team – how the retailer became Romania’s largest private employer

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From 7 employees to 18,000: two decades of growth
In just twenty years, Kaufland Romania has grown from 7 employees to nearly 18,000, becoming the country’s largest private employer and a consistent presence in Romania’s corporate rankings.
Between 2015 and 2024, the company contributed an annual average of €314 million to the state budget through payroll-related taxes — €220 million paid by employees and €94 million by the employer.

Read also: Carrefour becomes the first major grocery retailer available on Trendyol in Romania

People, inclusion, and long-term development
Our HR strategy always starts with people — their real needs, and our desire to offer a place where they can grow, feel respected, and appreciated,” said Laura Iancu, HR Director for Kaufland Romania and the Republic of Moldova.
In 2025, Kaufland was certified for the 10th consecutive year by the Top Employers Institute, confirming its strong organizational culture and commitment to employee well-being.

Through its Internship, Trainee, and Dual Study programs, the company supports young people entering the workforce. Employees also benefit from flexible schedules, including 2-, 4-, or 6-hour shifts and remote work where applicable.

Launched in 2019, the A.C.C.E.S. program remains Romania’s most extensive inclusion initiative for people with disabilities, setting a national benchmark in workplace diversity.

Today, Kaufland is not just a retail leader but a Romanian superbrand — a reliable employer, a growth engine, and a long-term partner for the national economy.

Photo: Kaufland

Teodora Helerman
Teodora Helerman
Online editor, content writer, blogger, and social media specialist, with experience in writing and publishing news, creating original content, and adapting materials for various digital platforms.
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