With more than 5,000 apartments delivered and 55 completed residential complexes in Oradea and Bucharest, PRIMA Development Group marks in 2025 two decades of activity on a maturing property market. With cumulative investments totalling almost 400 million euros and an integrated business model, PRIMA Development is today one of the most active residential developers in Romania, according to the number of units delivered annually.
Founded in 2005 in Oradea, the company has expanded its operations in Bucharest since 2017, delivering projects such as Boemia Apartments and Core Timpuri Noi, both of which were honoured at the European Property Awards. It currently has 5 new developments in the pipeline and expects to deliver over 5,500 apartments over the next five years, of which 3,000 in Bucharest and 2,500 in Oradea. The total investment for these is estimated at over 500 million euros.
”Looking back on these 20 years, we are delighted to see not simply the square metres we have built, but the promise we have fulfilled for our customers. We have managed to build not only residential complexes but real communities, to offer a comfortable “home” with modern standards to so many families. In Oradea, we are already part of the urban landscape, part of its evolution, we have actively contributed to the city’s modernisation process, whereas in Bucharest we have managed to set a different vision of urban living through well-located and solidly executed projects”, says Adrian Stoichină, co-CEO PRIMA Development Group.
An integrated operating model: from idea and architecture to design and execution
One of the key factors that sets PRIMA Development Group apart is its integrated business model. Architecture, design, execution and site management are handled by companies within the group. This approach allows rigorous control over all stages of development and provides greater ability to adapt to market changes.
”We’ve built an internal system that removes many of the typical industry inefficiencies. When cost pressures or new sustainability requirements arise, our teams collaborate directly and quickly optimise processes. This is how we manage to maintain the balance between quality, price and delivery time”, explains Adrian Stoichină.
In its two decades in the market, PRIMA Development Group has managed to consistently deliver on time – sometimes even ahead of contractual deadlines – a remarkable performance in an industry where delays are common.
Continuously adapting to a changing market
Adrian Stoichină emphasises that in recent years, there has been a clear evolution in customer demands, with consumers looking for more efficient design, increased comfort and a growing interest in sustainability and low operational costs. ”Customers are not just paying extra for energy efficiency. They pay extra if they perceive a real improvement in the living experience: smarter compartmentalisation, superior finishes or visibly increased comfort”, says the PRIMA Development Group co-CEO PRIMA Development Group.
In a market marked by administrative blockages, high interest rates on property loans and pressures on development costs, the Romanian company is banking on the advantages of its integrated structure and long-term vision. ”We are not building for today, but for the next 30 years. In addition to a comfortable living experience, each project is designed to increase its value over time”, emphasises Adrian Stoichină.
With major projects in the pipeline and a portfolio of international award-winning projects, PRIMA Development Group aims to become one of the most respected residential developers in Romania in the coming years. ”For clients, reputation means predictability, security and the confidence that their home will be exactly as promised”, adds the PRIMA Development’s co-CEO.
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PRIMA DEVELOPMENT GROUP is the largest property developer in Oradea and one of the most active in Romania, with more than 20 years of experience and over 5,000 apartments delivered, in projects with a cumulative value of almost 400 million euros. Founded in 2005, the company dominates the local market in Oradea and has expanded into Bucharest since 2017, signing outstanding residential projects such as Boemia Apartments, Core Timpuri Noi – both completed and internationally awarded at the European Property Awards – and Prima Vista, in the northern part of the capital. The company is also currently developing Prima Astera, the first high-end project in the west of Bucharest, redefining living standards for the area.
PRIMA DEVELOPMENT GROUP’s vision is centred on building reliable and sustainable homes. The team is made up of professionals – engineers, architects and constructors – who ensure superior quality and long-term sustainability. The company’s philosophy is based on high standards of workmanship and the creation of modern communities that are well integrated into the urban landscape.
