ESX, the aggregation platform for fitness, sports, nutrition, and wellbeing activities, announces a €600,000 investment in developing PTN.esx.ro (Personal Trainer Network), the digital extension dedicated to personal trainers, nutritionists, physiotherapists, and physical therapists. This project marks a significant step in the digitalization of the fitness and wellbeing industry, providing specialists with advanced tools to manage their activities and increase their income.
With over 500,000 users and unlimited access to more than 650 sports centers and fitness clubs across Romania, ESX continues to expand its ecosystem by facilitating access to personalized digital services. Through PTN, users can quickly and safely find a personal trainer or nutritionist to meet their needs, while benefiting from a transparent platform with well-defined contractual relationships for both experts and clients.
Industry Challenges and the PTN Solution
In Romania, over 5,000 personal trainers and nutritionists are active in the field, with 60% concentrated in Bucharest. These professionals face challenges such as:
- Fluctuating income due to the seasonal nature of the industry
- Limited revenue opportunities because they lack the resources and knowledge to promote themselves and their services
- Gym restrictions – most gyms do not allow trainers to work unless they have direct partnerships, despite clients paying monthly subscriptions
Through ESX and PTN, both trainers and clients benefit from increased flexibility and variety. Users can access a wide range of workouts – fitness today, yoga tomorrow, boxing the day after – avoiding monotony and the risk of dropping out.
“Currently, our research shows that the average income of a personal trainer is around €400-500 per month, or €600-700 for those with employment contracts. However, digitalization offers an efficient solution: PTN by ESX allows trainers to diversify their services, create personalized online programs, and manage client relationships more effectively. According to optimization calculations, using the platform can increase their income up to 10 times the current average. Digitalization is the future of the fitness industry, and ESX is investing in solutions that bring value to both industry professionals and users,” said Andrei Trofin, CEO of ESX.
A Flexible Business Model for Trainers
The PTN by ESX platform is free for clients, allowing them to search for and choose the right trainer at no initial cost. For trainers, registration on the platform is currently free, with ESX charging a commission only on completed transactions. By the end of the year, a listing fee for experts will be introduced, while access for users will remain free.
Currently, over 600 personal trainers and nutritionists are registered, enjoying increased visibility and access to an active community of users. Soon, a dedicated section for physiotherapists and physical therapists will also be launched.
Service diversification is already visible on PTN, where trainers and nutritionists respond to the growing demand for personalized services. Fitness remains the dominant activity, followed by nutrition, HIIT, cardio, and aerobics, showing that users seek integrated health solutions.
Through this investment, ESX strengthens its position as a leader in the digitalization of the fitness industry, offering an innovative solution that creates real growth opportunities for trainers and greater accessibility for clients.
About ESX
The ESX app, available on Android and iOS, allows clients to register and access gyms by scanning a simple QR code, with instant validation displayed both on the client’s phone and in the partner gym’s account. ESX offers a subscription with unlimited access to over 650 sports centers and fitness clubs across Romania, which can be managed directly from a smartphone. The number of centers in the network continues to grow significantly each month.
