Spotify has announced major updates to its artificial intelligence policies. The aim is to curb “spam” music generated by AI and to ban unauthorized voice cloning. The platform will clearly mark when parts of a track have been created or processed with this technology, according to TechCrunch.
Adopting the DDEX Standard for Transparency
The company confirmed it will adopt the upcoming industry standard for identifying and labeling AI music in credits, known as DDEX. Under this system, record labels, distributors, and music partners will submit standardized notifications about AI usage. The system will specify whether AI was used for generated vocals, instrumentation, or post-production.
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Spotify also announced the launch of a new filter designed to combat “spam” music created with AI. This tool will detect abusive tactics, flag problematic tracks, and prevent them from being recommended to users.
Rules on Voice Cloning
The platform has also clarified its policies on AI-powered personalization. Unauthorized cloned voices, deepfakes, and any form of identity impersonation will not be allowed and will be removed from the service.
Despite these restrictions, the company reiterated its support for creative use of AI.
“We’re not here to punish artists for using AI in authentic and responsible ways. We hope that artists’ use of AI production tools will allow them to be more creative than ever before,” said Charlie Hellman, Spotify’s Vice President.
The Rising Popularity of AI Music
These updates come amid the rapid growth of AI-generated music in the industry. A recent example is the AI-created “band” The Velvet Sundown, which went viral on the platform. At the time of publication, the band had over 292,000 monthly listeners on Spotify.
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