URBB strengthens its Premium Plus range and HoReCa partnerships through two iconic international brands
United Romanian Breweries Bereprod (URBB), known as Tuborg Romania, expands its Premium Plus portfolio by introducing the Japanese beer KIRIN ICHIBAN and relaunching the Italian lager Angelo Poretti. The move supports the company’s vision to become “the best choice for every menu”, offering a full range of premium beverages for HoReCa and retail partners.
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KIRIN ICHIBAN – the essence of Japanese craftsmanship
With roots dating back to 1888, KIRIN ICHIBAN is brewed using the unique First Press (Ichiban Shibori) method, which extracts only the purest essence of the malt. The result is a smooth, balanced flavor that represents Japanese mastery in brewing, enjoyed in over 40 countries worldwide.
“By introducing KIRIN ICHIBAN and relaunching Angelo Poretti, URBB brings a well-balanced portfolio that enhances every dining experience — from casual restaurants to fine dining,” said Yoav Bar, President of URBB | Tuborg Romania.
Angelo Poretti – Italian heritage, modern touch
The super-premium Italian lager Angelo Poretti, crafted from a blend of four hop varieties, returns to the Romanian market with renewed visual identity and positioning, enriching Tuborg’s premium offering.
“KIRIN ICHIBAN embodies harmony and precision, while Angelo Poretti brings Italian elegance — together, they express the diversity and authenticity that define our portfolio,” added Simona Potecu, Vice President of Marketing at URBB | Tuborg Romania.
A complete range for every experience
URBB owns one of the most comprehensive beverage portfolios in Romania, including Tuborg, Carlsberg, Skol, Bucur, 1664 Blanc, Guinness, Weihenstephan, Grimbergen, Kilkenny, Holsten, Somersby cider and Granini juices.
With these two additions, Tuborg Romania reinforces its position as a strategic HoReCa and retail partner, offering premium products tailored to every menu and occasion.
Photo: Revista Biz
