Deal strengthens partnership and supports future international expansion
Decathlon Pulse, the investment arm of Decathlon, is acquiring a 65% majority stake in German bike rental specialist Bikeleasing. The two companies already cooperate in Germany, where customers can rent Decathlon bicycles and e-bikes via Bikeleasing, reports retaildetail.eu.
Bikeleasing says Decathlon Pulse’s entry provides “a solid foundation for further sustainable growth and targeted international expansion.”
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The final purchase price will be determined later, but current estimates from owner Brockhaus Technologies value Bikeleasing at around €525 million.
Operationally, nothing changes for now: the group will continue to operate with its independent brands — Probonio, Bike2Future, Lesora and Bikeleasing — while founders Bastian Krause and Paul Sinizi remain in charge of management.
Decathlon Pulse CEO Frank Vigo highlights the company’s strategy of building “long-term relationships with innovative companies that share our vision and values,” noting that Bikeleasing has shown “strong growth and innovation in sustainable mobility.”
The partnership between Decathlon and Bikeleasing has already been active for nearly a year in Germany, allowing customers to rent Decathlon bicycles and e-bikes through Bikeleasing’s platform.
Photo: Romania Property Club
