As Christmas approaches, more Romanians are choosing online platforms to prepare their festive meals. Freshful by eMAG estimates that daily orders will exceed 6,000 during the peak pre-holiday period, highlighting both the intensity of preparations and the growing demand for convenience.
Online grocery shopping gains ground as Romanians prepare for the festive season
The average Christmas shopping basket reaches around 1,000 lei, covering everything from traditional Romanian products to premium and international specialties.
Read also: eMAG CEO on Chinese competition: “We have 9,000 employees, Temu has 8 in Europe”
To support customers, the platform is running “Buy More, Save More” campaigns, offering discounts of up to 30% on wines and seasonal products.
“We have doubled our range of cozonaci and expanded our portfolio of traditional products while keeping prices accessible. At the same time, we prepared operationally for peak demand by expanding our fleet and teams, allowing us to deliver over 6,000 orders per day,” said Tudor Mihăilescu, General Manager of Freshful.
This year’s festive selection includes 24 varieties of artisanal cozonaci and six types of panettone, including mango, caramel and vegan options, as well as innovative recipes featuring activated charcoal and champagne. Around 3.6 tonnes of cozonaci are ready for delivery, with prices starting at 35.99 lei.
Demand for pork-based products rose by up to 50% compared to last year. Local products account for 68% of sales, while the BIO segment grew by 30% in 2025, with more than half of all orders including at least one organic item.
Photo: Zitec
