Digital Marketing in the Age of Artificial Intelligence
Genezio launched, at the How to Web conference in Eastern Europe, a Conversational AI Optimization platform designed to help companies understand and improve how generative artificial intelligence systems perceive their brands.
“The funnel is becoming conversational. We have moved from an attention economy to an intention economy. It’s no longer about being first in 10% of searches, but about being present in 80% of relevant conversations and guiding them toward the right outcomes,” said Andrei Pitiș, co-founder & CEO of Genezio.
According to Genezio, 77% of American ChatGPT users already use it as a search engine, and the technology has spread rapidly, reaching over 700 million users worldwide.
Read also: HP Launches AI WXP Platform in Romania to Enhance Employee Experience
Features and Benefits
The platform goes beyond SEO metrics or chatbot performance, tracking the entire conversational journey—from the first question a potential client asks a model like ChatGPT to the dialogue with the company’s AI agent or human support staff.
Key features include:
- Independent evaluators, Conversational AI Judges, who rate AI responses, provide explanations, and allow companies to measure relevant KPIs;
- Real-time analyses of conversations with ChatGPT, Perplexity, and Google AI Overview to detect trends and branding opportunities;
- Proactive dialogue simulations to test chatbots and anticipate future conversation scenarios;
- Monitoring safety, accuracy, and conversion in AI-human interactions;
- Live dashboards that correlate conversational improvements with leads and sales.
“You can’t optimize what you can’t measure. LLM responses are not fixed; they change depending on the data they access. Through AI Judges, we offer companies a way to understand and optimize how they are represented in AI-generated conversations,” added Andrei Pitiș.
Experienced Tech Team
Genezio is led by Andrei Pitiș, alongside Bogdan Rîpă, co-founder of a startup acquired by Adobe and later involved in Vector Watch (acquired by Fitbit) and UiPath; Bogdan Vlad, CTO, experienced in Clever Taxi and Vector Watch/Fitbit; and Paula Cionca, CMO specialized in positioning and scaling tech brands.
Photo: freepik.com
