Record 3,000+ Tons of Tomatoes Delivered in 2025
Mega Image, part of the Belgian Delhaize Group, celebrates 11 years of partnership with local farmers through its flagship program “Romanian Tastes from Local Farmers”, reaching €3.3 million in total investment over the past two years.
In the first nine months of 2025, the retailer delivered 16,200 tons of vegetables and 7,000 tons of fruits to stores across Romania. Tomatoes set a new record, with over 3,000 tons harvested, mainly traditional varieties such as “heart of ox” and pink tomatoes, which saw growth of more than 100% year-on-year. Over 2,000 food safety analyses were conducted, ensuring full product traceability.
Read also: Carrefour becomes the first major grocery retailer available on Trendyol in Romania
“Our partnership with local producers is a cornerstone of our strategy. We aim to offer customers authentic, safe, and local Romanian produce, while providing farmers with financial stability and agricultural support. We’ll continue to invest in the Romanian Tastes from Local Farmers program to bring fresh, high-quality products closer to our customers,” said Mircea Moga, CEO of Mega Image.
Sustainable Agriculture and Local Impact
The program now includes more than 350 individual farmers and cooperatives, cultivating responsibly on 450 hectares of land. Mega Image covers the costs of seeds, fertilizers, and agricultural analyses, supports Global GAP certification, and provides continuous consultancy from expert horticultural engineers.
Photo: Startup Cafe
