A New Kinetic Clinic in Bucharest
Regina Maria, one of Romania’s leading private healthcare networks, has opened a new Kinetic recovery clinic in Bucharest’s Aviației district, following an investment of €4 million. The new facility becomes the network’s fifth recovery clinic and third in the capital. The Kinetic brand is also present in Iași and Cluj-Napoca, and two more clinics are planned for Brașov and Timișoara by 2026.
The new Bucharest clinic spans 2,100 square meters and includes a recovery pool of more than 400 square meters. “This area (Aviației, Bucharest – ed.) defines our activity; we’re close to everything related to business in Bucharest and near residential areas. The building is rented—we usually don’t buy spaces—and the major investment is in equipment,” said Mihai Popa, Chief Operating Officer of Kinetic, part of the Regina Maria network, in a statement for ZF.
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Team and Development Plans
Regina Maria acquired Kinetic Sport & Medicine in 2018, a clinic specialized in physiotherapy and kinesitherapy, thus entering the medical recovery segment. Currently, the five Kinetic clinics employ around 300 therapists. “Opening in university cities helps us because we work with a large number of therapists. Our clinic’s profile focuses on individual sessions, which requires many specialists. Normally, recovery centers have 10–12 therapists in total, while we have nearly 90 therapists in a single location like this one,” added Mihai Popa.
The representatives expect approximately 800 daily visits at the new clinic, which represents around 60–65% of its total capacity. “This month, we will reach 100,000 patients treated across our entire network since its establishment,” the Kinetic representative added.
No Collaboration with the National Health Insurance House
Kinetic clinics do not collaborate with Romania’s National Health Insurance House (CNAS) for patients with referral tickets. The main reasons are low reimbursement rates and outdated procedures included in the public system.
“Reimbursements are very low, and the services covered by the public system have nothing to do with the patient’s actual progress. These are rudimentary procedures established in the 1970s, and we no longer use such methods. Technology has advanced significantly, and our goal is to treat patients as quickly and efficiently as possible, while the procedures reimbursed by the state are outdated,” explained Mihai Popa.
Photo: Agerpres
