According to the European E-Commerce Report 2025, Romania’s e-commerce sector will reach nearly 3.5% of GDP this year. This places the country 9th in the European Union and 3rd in Central and Eastern Europe, after Poland and the Czech Republic.
Significant Economic Impact
Online trade boosts courier and postal services, software development, digital advertising, and even local goods production. Cristian Pelivan, Executive Director of the Romanian Association of Online Stores (ARMO), states: “Online commerce is no longer just a convenience for consumers; it is a real engine of economic and fiscal growth, connecting Romania to the European Single Market.”
Read also: Packeta Romania Expands Operations with New Logistics Hub in Oradea
Challenges and Opportunities for 2025
To fully leverage this potential, strategic measures are needed:
- Digitalization of SMEs: Only 12% of Romanian SMEs sell online, below the European average; dedicated programs are required.
- Fair market conditions: Non-EU trade puts pressure on Romanian retailers; ARMO supports reform of the EU Customs Code and the application of a “level playing field” principle.
- Emerging technologies: Artificial intelligence is already used for content creation, customer support, and inventory forecasting.
- Green logistics and sustainability: Opportunities exist to expand locker networks, electric fleets, and integrate SGR mechanisms into online commerce.
Confirmed European Trends
At the EU level, the report highlights:
- Supporting SMEs in digital transformation through investments in training and digital infrastructure.
- Ensuring fair rules for all players by providing a uniform and transparent legal framework.
- Developing green logistics for sustainable deliveries.
- Simplifying administrative processes with e-invoicing and integrated reporting.
The European E-Commerce Report 2025 is produced by Ecommerce Europe and EuroCommerce, based on contributions from over 25 national e-commerce associations.
Photo: freepik.com
