A New Direction for an Iconic Brand
Romanian Post announced its new brand strategy on Thursday, following a comprehensive rebranding process carried out over 17 weeks in collaboration with the agency INOVEO. The new business strategy is built around three main pillars: the Universal Counter, Courier & Logistics, and Financial-Digital Services.
“The rebranding process of ROMANIAN POST was rigorous, based on collaboration, knowledge transfer, guidance, and professionalism. The INOVEO team managed to capture the essence — the company’s scope, trust, and need for modernization — and turn it into an identity that speaks about the future,” said Valentin Ştefan, General Director of Romanian Post.
Read also: Nespresso Achieves Rainforest Alliance Certification for Regenerative Coffee
A Complex Rebranding in Six Stages
The transformation followed six main stages: analysis and audit, brand platform and architecture development, visual identity creation, core materials design, and brand manual preparation.
“Through INOVEO’s rebranding methodology, we brought clarity, structure, and a new strategic and visual identity to one of Romania’s most emblematic brands. We worked closely with management and internal teams to align the brand with the organizational transformation and to prepare it for the future,” said Dochiţa Zenoveiov, founder and brand strategist at INOVEO.
INOVEO has been active on the Romanian market for over 20 years, with a portfolio of more than 300 rebranding projects.
The National Company Romanian Post, controlled by the Ministry of Digitalization, ended 2024 with a turnover of 360 million euros, marking a 9% increase compared to the previous year. In 2024, the state-owned company also entered the courier market, where it achieved a 3% market share.
Photo: Economica.net
A New Direction for an Iconic Brand
Romanian Post announced its new brand strategy on Thursday, following a comprehensive rebranding process carried out over 17 weeks in collaboration with the agency INOVEO. The new business strategy is built around three main pillars: the Universal Counter, Courier & Logistics, and Financial-Digital Services.
“The rebranding process of ROMANIAN POST was rigorous, based on collaboration, knowledge transfer, guidance, and professionalism. The INOVEO team managed to capture the essence — the company’s scope, trust, and need for modernization — and turn it into an identity that speaks about the future,” said Valentin Ştefan, General Director of Romanian Post.
Read full article here: turnovernews.com
Read also: Nespresso Achieves Rainforest Alliance Certification for Regenerative Coffee
Read also: Nespresso Achieves Rainforest Alliance Certification for Regenerative Coffee
A Complex Rebranding in Six Stages
The transformation followed six main stages: analysis and audit, brand platform and architecture development, visual identity creation, core materials design, and brand manual preparation.
“Through INOVEO’s rebranding methodology, we brought clarity, structure, and a new strategic and visual identity to one of Romania’s most emblematic brands. We worked closely with management and internal teams to align the brand with the organizational transformation and to prepare it for the future,” said Dochiţa Zenoveiov, founder and brand strategist at INOVEO.
INOVEO has been active on the Romanian market for over 20 years, with a portfolio of more than 300 rebranding projects.
The National Company Romanian Post, controlled by the Ministry of Digitalization, ended 2024 with a turnover of 360 million euros, marking a 9% increase compared to the previous year. In 2024, the state-owned company also entered the courier market, where it achieved a 3% market share.
Photo: Economica.net
