The Valea Berii – Ciucaș Chalet – Ciucaș Peak – Muntele Roșu trail, spanning more than 20 kilometers, has been fully restored as part of the “Relaxation on Mountain Trails” project, included in the strategic program “Clean Nature, True Relaxation.” The initiative was carried out by Ciucaș beer brand in partnership with Act for Tomorrow Association and În Slujba Muntelui Association.
The interventions, completed between May and October 2025, included rebuilding trail markings using reflective materials, installing over 100 orientation poles, adding a safety chain on exposed sections, constructing a footbridge and creating four designated rest areas. Six informative panels were installed along the route, and more than three tons of waste were collected by volunteers.
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“Restoring the Valea Berii – Ciucaș Peak – Muntele Roșu trail represents a commitment to nature and to the hiking community. The project demonstrates that community involvement and private-sector support can significantly enhance the safety and experience of tourists,” stated Alexandra Cipăianu, Senior Brand Manager Ciucaș.
Over 150 volunteers involved
More than 150 volunteers — including 70 Ursus Breweries employees — participated in field work, transporting materials and installing infrastructure elements. Salvamont Cheia provided logistical support, while În Slujba Muntelui Association coordinated technical operations.
The revitalized route now features clearer markings, improved orientation points, rest areas placed in scenic overlooks, as well as safety chains and bridges where needed. Informational panels offer guidance on the trail and on responsible behavior in natural areas.
The project is part of the wider “Clean Nature, True Relaxation” program, which aims to maintain and modernize popular mountain trails. “This project shows that when the community, civil organizations and the private sector work together, the outcomes are visible and long-lasting. We hope this will mark the beginning of many future initiatives dedicated to preserving the mountain environment,” said Andrei Coșuleanu, president of Act for Tomorrow.
Photo: Jurnal de Sustenabilitate
