Oxygen, one of Romania’s leading independent integrated communication agencies, is expanding its regional footprint by opening a new office in Athens. The move is part of the agency’s long-term growth strategy and comes as a result of a strategic partnership with an established Greek communication agency with more than ten years of market experience.
The expansion aligns with the growing economic connection between Romania and Greece. Trade exchanges between the two countries now exceed 2 billion euros annually, according to Eurostat, highlighting strong opportunities in sectors such as energy, infrastructure, FMCG, retail and technology.
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For Oxygen, Greece represents a strategically relevant market and a gateway for clients seeking regional development.
“The decision to expand by joining the shareholding of an existing agency with solid expertise in the Greek marketing and communication sector is an investment in Oxygen’s evolution and reflects the region’s development potential. The new office will support our existing clients while also serving as a hub for Romanian companies aiming to grow in Southeast Europe. With offices in Bucharest, Cluj-Napoca and Athens, Oxygen provides clients with strong local presence backed by a multidisciplinary team with deep marketing and communication experience,” says Tereza Tranakas, CEO Oxygen.
Oxygen Athens already manages top local and international brands and delivers integrated communication services. The team brings experience in FMCG, gaming, beauty, retail and telecom, enhancing the agency’s ability to anticipate and respond to regional trends.
With operations in Bucharest, Cluj-Napoca and Athens, Oxygen stands among the largest independent advertising and integrated communication agencies in the region. Nearly 20 years of experience and a diverse client portfolio—Vodafone, Anytime, BYD, PPC, Globalworth, BEKO, Avon, STRABAG, Băneasa Shopping City, Olympus, Betano, Garanti BBVA, VEKA, Vista Bank, Selgros, Xiaomi, Antenna Group, Hesburger and La Lorraine—contribute to its strong industry position and commitment to sustainable brand growth through strategy, creativity and results-oriented campaigns.
Photo: Oxygen
